Get Social Media Marketing Working For You
Social media is one of the most powerful digital marketing channels for attracting new audiences to your brand.
We all know the power of word of mouth to a traditional business and do our utmost best to maximise our personal network.
At Bud, we see social media like word of mouth on steroids, the potential to tap into relevant networks to your business are immense, but how many businesses are tapping into those potential customers or executing it right?
Bud’s Perth based social media consultants are at the cutting edge of social media marketing and optimisation. As a digital agency we manage social media campaigns for clients from all locations, so whether you are looking to target your social media marketing in Perth or internationally through our expert social media management, we’re here to help you get the most out of your online presence.
How Can A Perth Social Media Agency Help Grow My Business?
Raise Brand Awareness
Raise the profile of your brand and start building brand value in the eyes of your target audience through strategic social media, quality content and a value driven approach.
Source Targeted Leads
We know how to make social media ads and digital content work for your business. Using creative tactics and the latest software, we can identify prospects to help you better understand your audience and how to monetise them.
Drive Engagement
Audience growth isn’t enough and at times follower count can be an empty metric. An expert social media agency will ensure that you’re part of the conversation and have a social media presence in important online discussions with an engaged brand audience. When your target audience wants to connect, our social media management ensures they’ll always get a response.
Establish Thought Leadership
Trust is a vital part of any brand building exercise. You want your audience to see your brand as the ‘go to expert’ in your niche, someone they can trust to have the solution when a problem arises in the area. Social media marketing strategy can play a key role in reaching your target market and establishing thought leadership.
Tell Your Story
Every great brand has a story to tell and battles hard for the small space of mind real-estate with the audiences that matter. Your trials, tribulations, successes and milestones – not to mention a wellspring of insights can help bring real value to your audience and enamour them with your brand.
What Makes Bud’s Social Media Management Services Different?
Data Driven Social Media Strategy
We’ll use all the latest tools to take in new and existing social analytics data to build micro-detailed models of your customers, so you can really understand who your audience is and what messages resonate.
Big Picture Social
Bud’s social media team understands the role social strategy plays in the bigger picture of the customer journey. Working in harmony with the rest of your marketing we deliver next level growth across Facebook, Instagram & LinkedIn social platforms, funneling users to complete objectives that matter!
A/B Testing & Optimisation
No assumptions, no best guess work, no set and forget. Our audience insights and expert social strategies are grounded in data and robust testing to craft the perfect messaging that resonates with your audience and drives key actions.
Social Media Platforms We 💖
Facebook Marketing
The world’s largest social media platform, a go to for most businesses. When your objective is audience reach you can’t go past the platform that 80% of internet users use. With a vast array of targeting options Facebook Ads can be highly effective with the right persona & demographic targeting.
A great social medium for sequential storytelling and visual stories. Instagram is the new darling of the social media world, with a large representation in the younger demographic ranges. Just as a picture paints a thousand words a well focused Instagram Stories or video campaign delivered at the right time, with the right message and imagery can be standout performer in your marketing mix.
LinkedIn Advertising
Perfect for B2B social advertising. LinkedIn is the only truly professional social media network. With that niche approach comes unique professional targeting opportunities. The value of its audience offers social advertisers the opportunity for impressive engagement & ROI when executed effectively.
Why Your Business Needs A Social Media Strategy
Your Customers Are On Social Media
Regardless of what industry your company is in, your customers are using their social media accounts daily. It’s important that you keep them engaged and connected to your brand so that you’re always front of mind when they need your service.
Develop Customer Loyalty
A strong social strategy is a road-map to developing customer loyalty and etching out some brand real-estate in the minds of audiences that matter to your business.
Engage In The Conversation
Whether a company decides to have a presence on social media or not, it’s important for businesses to recognise that there is still likely to be a conversation happening out there in the social sphere about your company. Having a presence allows your company to engage in and curate the conversation.
Grow Your Presence & Your Bottom-Line
Most business owners and marketing managers do not have time to manage all of their social media channels. Social media is a natural expansion channel of untapped relevant audiences in your digital marketing strategy and an opportunity to expand the focus of your customer journey and brand communication.
A Growth Approach To Social Strategy
Bud’s social media campaigns are unique in the industry, we work on a distributed retainer approach which we call Growth Journeys. Every client we work with has a strategic social media strategy in front of them detailing how we plan to help them hit their business goals through social media every step of the way.
The results are game-changing. We allocate the social resources where they matter, no formulaic approaches or siloed channels, just big picture social strategies nurtured step-by-step to maximise the growth.
We’ve built a social media glossary to take the jargon out of the process and have real human conversations.
Frequently Asked Social Questions
What is social media marketing?
Social media marketing is the use of social media platforms to connect with your audience to typically drive reach or direct sales. The primary social platforms for social advertising include Facebook, Instagram, LinkedIn & Twitter.
We are excited to see what opportunities WhatsApp, the world’s 2nd largest social platform opens up with its 2020 advertising platform launch.
What are the best social platforms for me?
Typically, the first call for a social media campaign is to begin social media optimisation of Facebook (being the largest channel by reach). However, Instagram and LinkedIn can be highly effective opening social strategy in the right niche.
It’s most important to keep a focus on building out your presence and not to expand too quickly without properly optimising your existing social channels.
Can you manage my social advertising?
Yes. We can handle paid Perth social media advertising across Facebook, Instagram & LinkedIn.
Can you create content for me?
Yes, part of the beauty of the way we work is its holistic nature, we’re here to break down barriers to growth. Time can be allocated within our strategies to put towards writing social content creation if required by you.
Can you manage social influencer campaigns?
Currently we do not offer social influencer campaign management. However, this may change in future as we expand or customer experience capability. Keep in touch to see what’s grown!
How often do you post?
Every social media management account has a unique posting strategy. As a guide focus on quality over quantity as of Facebook’s recent algorithm update promotes content that is most likely to get shared between users on the Facebook platform.
How much do your social media services cost?
Less than you might think. Our goal is to grow your business and our empowerment to build your customer experience generally scales with that growth.
So get in touch for a free strategy session and find out if we might be a good fit for your business, no obligations or hard sell.
What content should I put on social media?
Social media content varies over a wide spectrum of intent. But there are three base principles that guide their creation. Awareness, trust building and direct custom acquisition.
It’s important to remember that your audience isn’t engaging with social media with buying intent, they’re there to socialise & entertain themselves. Buying intent needs to be nurtured with the right staged messaging on social platforms.
What’s the best time to post on social media?
The straightforward answer is when your fans are online.
People interact and consume social media channels differently so it’s important to look at each social media platform independently or segment them based on audience usage habits & intent.
What are the best image dimensions for Facebook?
Whilst there’s no ideal image size, Facebook has published the recommended aspect ratios to keep within. You can find them here.
Social Stories From The Trail…
