Content That Gets Audiences Singing Along To Your Tune.
Great content feeds and nourishes an effective digital marketing campaign. It drives traffic to your website, educates prospective customers and ultimately convinces them to trust you.
Its branches include inbound marketing, b2b content marketing, content strategy, SEO content writing, copywriting, video and elements of social media marketing.
Today’s prospects expect more from your content however. They expect it to be informational, well written, comprehensive and entertaining. You need a content marketing agency that understands these dynamics.
It’s different to traditional advertising where a message is usually projected on a potential audience looking to distract and lure some attention, you’re creating marketing material that attracts customers to you and aims to impart the user with a valued experience that entertains, educates or inspires.
It’s a long-term marketing tactic, but highly scalable and proven to have big long-term payoffs.
The Future Is Evergreen
We love creating content that’s evergreen. It’s the type of content we’d take 15 minutes out of our day to read and provides real value to the user. But our work doesn’t stop there. 80% of great content marketing is done after the content has been created. We don’t just sit back and wait for customers to roll in, we put in the elbow grease to promote the value that has been created and put it in front of the audiences it was made for.
What Can A Content Strategy Do For My Business?
Build Authority & Trust
Get recognised as the go-to authority in your niche by relevant audiences and search engines.
Broaden Your Reach
Reach out to potential customers before they even consider a purchase. And be front-of-mind when they do.
Fuel Your Digital Growth
Produce quality content that adds value to every digital platform your business represents itself on.
What Makes Bud’s Content Marketing Agency Different?
Every client receives a unique Growth Journey at Bud, a strategic plan formulated to provide the perfect mix of digital channels where content will resonate most with your audience.
We’re Not A Content Mill
Quality over quantity, always. We create evergreen content that is highly targeted and aligns perfectly with your marketing goals.
Content Marketing Services
From design, photography, copywriting to delivery. We have you covered with the resources and partners to deliver top quality content.
It’s not enough to simply build great content and people will come. There needs to be an amplification strategy in place. It must be seeded, driven and amplified. Our social media & SEO expertise builds upon the quality of our content service.
Understanding your customers is key to delivering relevant, targeted and personal communication. We take a data driven approach to delivering personas that ensure your content is on-point and built to resonate with audiences that matter to your business.
Customer Journey Mapping
Content marketing plays a bigger part in the customer experience. As a growth marketing agency, we recognise the importance of micro conversion points and properly attributing your customer’s journey, so you know exactly how your marketing funnel is working and where to invest for outcomes.
Create regular, consistent and valued content that builds stickiness with your audience. Consistent interaction patterns with your audience builds brand affinity.
Great Content Never Dies
Bud’s approach to content is to nurture and build upon work that provides real value to users and grabs valuable mind real-estate with audiences that matter to your business.
Every piece put out into the world is expertly planned, produced and promoted, then in time re-visited to ensure evergreen relevance to your users and value to your business.
We’ll nurture your content strategy to the point of consistent growth, with a strong focus on branching out for new opportunities to build upon your market authority and expand your brand voice.
Content Marketing FAQs
What is content marketing?
Content marketing is the creation, distribution and amplification of content across various mediums and channels. In traditional marketing you have the basic principle of ‘creative’ and ‘channel execution.’ In simple terms what are you saying and who are you saying it to?
Content marketing feeds the creative need in digital marketing, it involves creating communications pieces such as blogs, case studies, videos, infographics and whitepapers, then projecting and amplifying them to the most effective audiences.
What role does content marketing play in digital strategy?
The best content agencies understand that content marketing has a very broad application over the customer journey.
In its initial phase, where customer intent is low, the focus is on capturing attention, whereas in latter stages such as the comparison stage of the buying cycle, emphasising points of difference become the focus. Nurturing customer intent is the primary role of content marketing.
What content formats do you produce?
Blogs, videos, infographics, case studies, ebooks, white-papers & social media.
What does evergreen content mean?
Evergreen content is a term applied to content which is of sufficient authority that it maintains prominence in its channel of execution over time.
Often, because the value of the effort invested or the level of insight in the piece, the content is refreshed over time to maintain relevance & authority.
How long does content marketing take to see results?
It’s important to see content strategies from a macro & micro perspective, each content piece will have independent objectives, from a direct piece generating engagement from your existing audience to a blog article generating social shares/likes and organic traffic from Google.
On a macro level, it’s important to sit down with your content marketing agency early on and set realistic long-term KPIs and timeframes.
Is content marketing service worth the investment?
Content marketing is not only worth the investment, but is often the primary method of growth for mature companies who have already built a large amount of awareness.
That’s not to say small or medium companies can’t benefit from content marketing but there needs to be the understanding that content marketing works best when amplifying your existing visibility. That said, creating great content is never going to hurt!
Should I be doing content marketing independently or as part of a bigger digital strategy?
Ideally content marketing should be done as part of a bigger digital strategy, If you’re looking for a content partner as a piece of your bigger dream team, we’re happy to play that role.
If you need a big picture strategy and see the value in great content we can be that growth partner to take ownership of the digital strategy and deliver expert content.
What is snackable content?
“You had my curiosity, now you have my attention.”
Snackable content plays a valuable role early on in the customer journey. These are generally short visual pieces or listicles which aim to engage the user and respect their time, they don’t over-indulge in themselves. The focus is on frequency, entertainment value and succinctness. As such, visual mediums are highly effective as snackable content.
Where can I learn more about content marketing fundamentals?
Hubspot runs a free course and certification program on the topic, along with peripheral concepts such as inbound marketing. We recommend it.